OUR STORY

STORY

 

Apollo's Secret is a french brand for mens, founded in december 2016 by Yasmine Chalek, she is a french designer, manufacturer, and marketer of men's lingerie, menswear, and beauty products .

She imagines the appearance of a new line of  menswear, modern and singular. It is a question of mixing the luxurious quality and the modernity of a new male lingerie.

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ORIGINS OF THE NAME

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The name of the brand is inspired by the Greek God Apollo.  Apollo being the god of the light and beauty, every model is considered as one by representing the physical and natural intensity of every man;

Based in Paris, the brand only uses french fabric and 100% Cotton for every underwear.

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THE APOLLO'S SECRET SHOW 

 

The Apollo's Secret Fashion Show is an annual elaborate marketing tool that takes place every year since 2017. The show is a mix of beautiful models scantily clad in singular and neverseen lingerie; and A-list entertainers.

Starting with the fashion show, they are a combination of self-confident strutting for men and voyeuristic pleasures for women. 

More than " A simple underwear it's a whole show where every guest discover The Apollo's Universe ".